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Commercial strategy

Growth strategies

APOYO Consultoría has a strong track record in projects aimed at identifying and quantifying business opportunities present in different sectors and markets and has developed a comprehensive methodology for this type of decision-making:

  • Analysis of supply, competition and value chain.
  • Analysis of the fundamentals of customer and consumer demand.
  • Present and future estimates of size, growth and profitability of the business.
  • Analysis and recommendation of the required value proposal.
  • Analysis of competitive dynamics and definition of strategic capacities.
  • Definition of the go/no-go and income strategy.
  • Analysis of potential risks and scenarios.

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