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Commercial strategy

Commercial and sales strategy

A methodology has been developed to advise companies on the design of a comprehensive commercial strategy:

  • Segmentation of customers based on commercial needs.
  • Design of value proposition.
  • Redesign of the go-to-market strategy.
  • Optimization of the cost to serve.
  • Analysis of the pricing and discounts structure.
  • Design of a distributor governance model.
  • Optimization of distribution operations.
  • Design of commercial service models aimed at capturing specific opportunities.
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