About Viviana

Viviana is an economist specialising in competition policy and economic regulation, with extensive experience in competition enforcement, market regulation, and public policy. She served as Chair and Commissioner of Costa Rica’s Commission to Promote Competition (COPROCOM) from 2020 to 2025, leading the implementation of competition policy, merger control reviews, competition advocacy initiatives, and Costa Rica’s accession process to the Organisation for Economic Co-operation and Development (OECD).

Between 2014 and 2020, she was Director General of Market Conditions at the Investigative Authority of Mexico’s Federal Telecommunications Institute (IFT), where she oversaw investigations related to substantial market power, barriers to competition, and essential facilities in regulated sectors.

Earlier in her career, she spent eight years at Mexico’s Federal Economic Competition Commission (COFECE), working on competition matters in regulated industries, merger assessments, and investigations into anticompetitive conduct.

Education

She has taught at the Universidad Nacional Autónoma de México (UNAM) and Lead University in Costa Rica, delivering courses on industrial organisation, competition law, mergers, and behavioural economics.

She holds a Bachelor’s degree in Economics from the Universidad de Costa Rica (UCR), a Master’s degree in Economics from the Centre for Research and Teaching in Economics (CIDE), and a Master’s degree in Competition and Market Regulation from the Barcelona School of Economics.